Brand Comparison

Rare Carat Alternatives

Rare Carat describes itself as a direct-to-consumer diamond retailer and merchant of record, working with vetted diamond suppliers and setting manufacturers, with precious metals melted and jewelry handcrafted in New York and New Jersey. This page puts its published policies beside five other jewelers selling lab-grown diamond jewelry: Beyond Carat, Whiteflash, Brian Gavin, Keyzar and VRAI.

Every row below is a policy each company publishes itself: what it sells, who writes the grading report, how long you have to return, what the warranty covers, where you can see a piece in person, and where it ships.

All facts quoted from each company's own pages, read on .

Beyond Carat sells lab-grown diamond jewelry and competes with Rare Carat and with every other company listed here. Their facts are quoted from their own pages read on 11 September 2026; corrections: hello@beyondcarat.com.

Six Jewelers, Six Published Policies

Rival facts quoted from each company's own pages — rarecarat.com, whiteflash.com, briangavindiamonds.com, keyzarjewelry.com and vrai.com — read 11 September 2026.

Jeweler Diamonds sold Grading Return window Warranty Showrooms Ships to
Beyond Carat We sell lab-grown diamonds only, so every stone we set is held to one published standard. An IGI report comes in the box with every stone, at D, E or F colour, VVS or VS clarity and Excellent cut. You have 65 days from the ship date, refunded to your original payment method, with a prepaid insured UPS label on U.S. orders. A lifetime manufacturing warranty covers materials and workmanship with no claim fee, and resizing is free for one year from shipping on U.S. orders. We sell online and offer a free video or phone consultation, with our workshop in the NYC Diamond District. U.S. orders ship free by insured UPS 2nd Day Air with a signature on delivery, and international delivery is available.
Rare Carat Natural and lab-grown diamonds; jewelry handcrafted in New York and New Jersey. Lab grown diamonds certified by IGI, GIA or GCAL; vetted in-house in New York. 30 days from shipment, with a prepaid label and no shipping or restocking fees. Lifetime manufacturer's warranty on all rings and jewelry sold; one free resize within a year. Online, with live chat staffed by GIA Graduate Gemologists. All 50 US states and Canada; free insured FedEx or UPS, adult signature required.
Whiteflash Natural diamonds, including A CUT ABOVE®, and precision-cut lab grown diamonds; designer bridal collections. Grading report with each Precision Lab diamond; search filters GIA, IGI and GCAL. 30 days on branded natural diamonds and catalogue items; 10 days on lab-grown items. One Year Service Policy from the ship date, plus one complimentary sizing within the year. One store in Sugar Land, Texas, weekdays 10am to 5pm, appointments bookable online. Free insured FedEx in the United States and to over 70 international destinations.
Brian Gavin Signature natural diamonds and lab-grown BG Premium Lab, BG Deluxe Lab and D IF collections. BG Premium Lab: GIA plus AGS Ideal report. BG Deluxe Lab: IGI or GIA. A 15-day inspection period on all diamonds and jewelry, from the day received. Lifetime Manufacturing Warranty on defects in materials or workmanship, to the original purchaser. A Showroom page is published, alongside live chat and a toll-free line. Complimentary FedEx within the 50 States from $1,000; FedEx Priority International overseas.
Keyzar Lab-grown and natural diamonds, including CVD and HPHT lab diamonds. Lab and natural diamonds certified by GIA and IGI; certificate as soft or hard copy. 30 days from the shipping confirmation date, with the certificate and appraisal included. Lifetime Warranty covering rhodium dipping, prong tightening, cleaning and repolishing; first resize free. New York showroom, 1 Rockefeller Plaza, Suite 1110, Mon–Thu 9am–5pm, Fri 9am–4pm. Free shipping worldwide, insured for full value, signature required.
VRAI Lab-grown VRAI created diamonds grown in its own foundry; owned by Diamond Foundry. In-house gemologists; a diamond can be sent to IGI for a fee. 30 days from delivery; below $15,000 refund minus a recycling fee, above store credit. Lifetime warranties on diamonds, rings and bands and fine jewelry, to the original purchaser. Ten cities: Los Angeles, New York, Philadelphia, San Francisco, Boston, Chicago, Miami, London, Madrid, Toronto. North America, Europe and a listed set of other international destinations.

Every page used is listed under Sources. Beyond Carat competes with all five and has no commercial tie to any of them. Something changed? Tell us.

What Each Company Publishes

Beyond Carat

Ours · lab-grown only · made to order

Beyond Carat is a women-led, lab-grown-only jeweler making every piece to order in the New York Diamond District. An IGI report is supplied with every stone and travels in the box, and the published band is D, E or F colour, VVS or VS clarity and Excellent cut on every piece. U.S. orders ship free by insured UPS 2nd Day Air with a signature on delivery, and international delivery is available. Returns run 65 days from the ship date with a prepaid insured UPS label on U.S. orders, with high jewelry, special orders and truly custom pieces refunding as store credit; resizing is free for a year from shipping on U.S. orders, and the lifetime manufacturing warranty on materials and workmanship carries no claim fee.

Grading: IGI report with every stone Returns: 65 days from the ship date Showrooms: Online; free video or phone consultation Warranty: Lifetime, no claim fee

Rare Carat

Natural and lab-grown · US and Canada

Rare Carat's What Is Rare Carat page describes a direct-to-consumer diamond retailer and merchant of record, and states that each lab grown diamond is certified by IGI, GIA or GCAL with every diamond vetted in-house by its team in New York. Its guarantee page and FAQ publish returns 30 days from shipment with a prepaid label and no shipping or restocking fees, one free resize within the first year, a lifetime manufacturer's warranty on all rings and jewelry sold, free insured FedEx or UPS delivery to all 50 US states and Canada, diamond price matching, and a lifetime upgrade program covering all GIA natural diamonds and all lab diamonds.

Grading: IGI, GIA or GCAL on lab diamonds Returns: 30 days from shipment, prepaid label Shipping: All 50 states and Canada, insured Warranty: Lifetime manufacturer's warranty

Whiteflash

Cut imagery · Houston store

Whiteflash's home page states that it has been crafting engagement rings and fine jewelry in Houston since the year 2000, serving local customers from its store in Sugar Land, Texas, and its Precision Lab page states that each Precision Lab diamond comes with a grading report detailing the four Cs and the growth method and is laser inscribed as lab-grown. Its return policy FAQ publishes 30 days on branded natural diamonds and regular catalogue items and 10 days on lab-grown and non-catalogue items, shipping is free and insured by FedEx within the United States and to over 70 international destinations, and a One Year Service Policy plus one complimentary sizing runs for a year from the ship date.

Grading: Lab report on every Precision Lab stone Returns: 30 days branded, 10 days lab-grown Store: Sugar Land, Texas Shipping: Free insured, US and 70+ destinations

Brian Gavin

Patented cut · upgrade and buy-back

Brian Gavin Diamonds sells its Signature natural diamonds alongside the Brian Gavin Lab range, with the BG Premium Lab collection graded by GIA and accompanied by an AGS Ideal light performance report and the BG Deluxe Lab collection graded by IGI or GIA. Its policies page publishes a 15-day inspection period from the day the package is received, complimentary FedEx within the 50 States from $1,000, one complimentary resize of one full size within a year, a Lifetime Upgrade Policy applying 100% of the original purchase price toward another Signature diamond, and a Lifetime Manufacturing Warranty on defects in materials or workmanship.

Grading: GIA plus AGS Ideal on Premium Lab Returns: 15-day inspection period Upgrade: 100% of purchase price on Signature Buy-back: 70% of current market price

Keyzar

Lab-grown and natural · worldwide shipping

Keyzar's FAQ states that its lab and natural diamonds are certified by the Gemological Institute of America and the International Gemological Institute, that it offers CVD and HPHT lab diamonds, and that certificates arrive as a soft or hard copy or both. Its refund policy accepts returns within thirty days of the shipping confirmation date, its shipping policy publishes free worldwide shipping insured for full value with a signature required, its Lifetime Warranty covers rhodium dipping, prong tightening, cleaning and repolishing with the first resize free within the first year, and appointments are offered virtually or at its New York showroom at 1 Rockefeller Plaza, Suite 1110.

Grading: GIA and IGI Returns: 30 days from shipping confirmation Shipping: Free worldwide, insured Showroom: New York

VRAI

Lab-grown only · ten showrooms

VRAI describes itself as a fine jewelry company owned by Diamond Foundry, selling VRAI created diamonds grown in its own foundry, with in-house gemologists for grading and certification and a diamond sent to IGI for a non-refundable fee on request. Its returns page runs 30 days from delivery, with eligible items below $15,000 returnable for full credit to store or a refund minus a published recycling fee and eligible items above $15,000 for full credit to store, its warranty page publishes lifetime warranties on diamonds, on engagement rings and wedding bands and on fine jewelry, and its showrooms page lists ten cities alongside virtual appointments.

Grading: In-house gemologists; IGI on request for a fee Returns: 30 days from delivery Showrooms: Ten cities plus virtual Upgrade: Lifetime programme from 1ct

Which Suits You

If what matters is… Beyond Carat Rare Carat Whiteflash Brian Gavin Keyzar VRAI
A third-party report with the stone Beyond Carat puts an IGI report in the box with every stone, so the lab that graded it is named on the certificate. Certified by IGI, GIA or GCAL. Grading report with each Precision Lab diamond. GIA with an AGS Ideal report, or IGI. Certified by GIA and IGI. In-house gemologists; IGI grading for a fee.
A long window to decide Beyond Carat gives you 65 days from the ship date, refunded to your original payment method. 30 days from shipment. 30 days on catalogue items; 10 days on lab-grown. A 15-day inspection period from the day received. 30 days from the shipping confirmation date. 30 days from delivery.
Delivery and where it reaches Beyond Carat ships U.S. orders free by insured UPS 2nd Day Air and offers international delivery. Free insured delivery to all 50 US states and Canada. Free insured FedEx in the U.S. and to over 70 destinations. Complimentary FedEx within the 50 States from $1,000. Free shipping worldwide, insured for full value. North America, Europe and a listed set of other destinations.
A warranty with no claim fee Beyond Carat's lifetime manufacturing warranty covers materials and workmanship, with no claim fee. Lifetime manufacturer's warranty on all rings and jewelry sold. One Year Service Policy from the ship date. Lifetime Manufacturing Warranty to the original purchaser. Lifetime Warranty covering rhodium dipping, prong tightening and cleaning. Lifetime warranties; a US ring claim starts with a $50 deposit.

About Beyond Carat

Beyond Carat is a women-led, lab-grown-only jeweler. Every piece is made to order in the New York Diamond District, and every stone arrives with its IGI report in the box. Our published band is D, E or F colour, VVS or VS clarity and Excellent cut, on every piece, at every carat weight, so you can hold us to the same standard whatever you buy.

U.S. orders ship free by insured UPS 2nd Day Air with a signature on delivery, and international delivery is available. You have 65 days from the ship date to return, with a prepaid insured UPS label on U.S. orders; high jewelry, special orders and truly custom pieces refund as store credit. Resizing is free for a year from shipping on U.S. orders, and a lifetime manufacturing warranty on materials and workmanship carries no claim fee.

If you would like a person to walk you through a stone, book a free video or phone consultation and we will open the report on screen with you.

Frequently Asked Questions

Beyond Carat, Rare Carat, Whiteflash, Brian Gavin, Keyzar and VRAI. Every rival fact is quoted from that company's own published pages, read on 11 September 2026, and every page used is listed under Sources.

Beyond Carat puts an IGI report in the box with every stone, so the lab that graded it is named on the certificate. Rare Carat states that each lab grown diamond is certified by IGI, GIA or GCAL. Whiteflash supplies a grading report with each Precision Lab diamond. Brian Gavin grades BG Premium Lab by GIA with an AGS Ideal report and BG Deluxe Lab by IGI or GIA. Keyzar states that its diamonds are certified by GIA and IGI. VRAI uses in-house gemologists and will send a diamond to IGI for a fee. Pages read 11 September 2026.

Beyond Carat: 65 days from the ship date, refunded to your original payment method, with a prepaid insured UPS label on U.S. orders. Rare Carat: 30 days from shipment. Whiteflash: 30 days on branded natural diamonds and catalogue items, 10 days on lab-grown items. Brian Gavin: a 15-day inspection period from the day the package is received. Keyzar: 30 days from the shipping confirmation date. VRAI: 30 days from delivery. Pages read 11 September 2026.

Beyond Carat sells online and offers a free video or phone consultation, from its workshop in the New York Diamond District. VRAI lists ten showroom cities alongside virtual appointments. Keyzar lists a New York showroom at 1 Rockefeller Plaza, Suite 1110. Whiteflash has one store, in Sugar Land, Texas. Brian Gavin publishes a Showroom page alongside live chat and a toll-free line. Rare Carat sells online, with live chat staffed by GIA Graduate Gemologists. Pages read 11 September 2026.

Beyond Carat publishes a lifetime manufacturing warranty on materials and workmanship with no claim fee, and free resizing for one year from shipping on U.S. orders. Rare Carat publishes a lifetime manufacturer's warranty on all rings and jewelry sold. Whiteflash publishes a One Year Service Policy from the ship date. Brian Gavin publishes a Lifetime Manufacturing Warranty to the original purchaser. Keyzar publishes a Lifetime Warranty covering rhodium dipping, prong tightening, cleaning and repolishing. VRAI publishes lifetime warranties on diamonds, on rings and bands and on fine jewelry. Pages read 11 September 2026.

Prices are not compared here because both change; compare complete-ring prices at matching certified grades on the day you buy.

See It On a Screen First

A free half-hour by video or telephone, with the IGI report open on both screens.

IGI Certified
Free U.S. Shipping
65-Day Returns
Lifetime Warranty